Turn product discovery into confident buying decisions
Gem AI Expert guides shoppers through your catalog by asking the right questions, explaining trade-offs, and recommending the right product. Online and in-store.
Decision-ready shopping, at every touchpoint. Give every shopper the guidance of an expert — understanding their needs, explaining trade-offs, and recommending the right product from your actual catalog.
Guide discovery, not just search
Understand what shoppers actually need, ask the right clarifying questions, and narrow down options progressively — so even shoppers who don't know exactly what they want find the right product faster.
Turn product complexity into clarity
Explain differences, trade-offs, and product fit in plain language — so shoppers understand what they're buying, feel confident in their choice, and buy with fewer returns.
Recommend with confidence
Identify the best-fit product, present relevant alternatives with clear reasoning, and explain why each option fits — so every recommendation feels tailored, not generic.
Guided Discovery. Guide every shopper from vague intent to the right product.
Gem asks the right questions, filters options in real time, and surfaces the most relevant products through focused chat or live canvas mode, letting shoppers see and interact with products as the conversation evolves.
- Intent recognition
- Clarifying questions
- Progressive product narrowing
- Multi-turn conversation
- Live canvas exploration
- Auto-suggestions & quick replies
Contextual Recommendations. Recommend the right product with reasoning shoppers can trust.
Gem identifies the best-fit product, explains why it fits, and presents relevant alternatives with clear pros, trade-offs, and reasoning, so shoppers feel confident in their choice, not overwhelmed by it.
- Best-fit recommendation
- Alternative picks
- Why-this-product explanations
- Pros and trade-off summaries
Enhanced product pages. Turn product specs into language shoppers actually understand.
Gem generates structured, human-readable product pages directly from your factsheet data so shoppers get the clarity of a knowledgeable salesperson and make confident buying decisions.
- Plain language product summaries
- Best-for and not-for guidance
- Pros, cons and trade-off explanations
- Reasons to buy and avoid
- Generated from your factsheet data
- Consistent across your entire catalog
Retailer Control. Keep AI Expert aligned with how you sell.
Define what the assistant recommends and how it prioritizes products, so every shopper interaction reflects your catalog, your business rules, and your merchandising strategy.
- Store-level rules, policies and knowledge
- Category-level selling rules per taxonomy
- Brand and tag weights
- Product exclusions and restrictions
- Catalog-grounded responses only
- Retailer-defined guardrails
Seamless Installation. A complete shopping experience, inside your store.
AI Expert runs as a full layer on top of your site, with your live products, pricing, and promotions.
Built for the teams behind modern retail.
For eCommerce. Turn more browsers into buyers.
- Reduce drop-off from shoppers who can't decide
- Improve conversion without changing your product catalog
- Launch a guided shopping experience without waiting on IT
For Catalog Managers. Keep your catalog logic in control.
- Control what the assistant recommends and how it prioritizes
- Reflect promotions, priorities, and product rules automatically
- Ensure every shopper interaction stays on-brand and on-strategy
For Digital & Tech. Deploy on your existing stack.
- Embed via JavaScript snippet — no rebuild required
- Works with your existing PIM, catalog, and ecommerce stack
- Pilot on one category before committing to full rollout
Works across categories
Keep the relationship yours. AI Expert runs on your domain, under your brand. The shopper stays with you, not a third-party platform.
AI is becoming the first stop in product discovery. Retailers who don't own that layer on their domain risk becoming invisible — a fulfilment endpoint for someone else's interface.
Better data. Better recommendations.
AI Expert is powered by Gem Platform's product intelligence layer. Gem Platform enriches your catalog — filling missing attributes, normalizing taxonomy, and structuring product data — so every recommendation AI Expert makes is accurate, honest, and grounded in your actual data.
- Clean, enriched product attributes
- Normalized taxonomy and category structure
- Retailer rules and business logic baked in
Grows with you. Gem Shopping Expert scales with your catalog size and shopper sessions.
Tell us about your catalog and traffic — we'll put together a proposal within one business day.
Ready to see it on your store?
See Gem working with your actual products. We'll build a live demo on your store so you can experience exactly how your customers will shop with Gem.
FAQs
Gem AI Expert is a guided shopping layer that helps customers go from "I'm looking for something like this" to "this is the one." It asks the right clarifying questions, explains trade-offs in plain language, and recommends the best-fit product from your actual catalog — so shoppers make confident decisions instead of abandoning.